Merge

The Closing Gap Between Technology and Us

Merge, a thought leadership publication by PHD Media, delved into the future of wearables in the consumer technology industry.

The book explored subjects such as Artificial Intelligence, Virtual Reality, and advancements in hardware, examining their implications as marketing solutions. My task was to create an identity that could be seamlessly applied across a wide range of print and digital media. Additionally, I was responsible for designing the book itself, with flexibility given to the print materials and features.

The scope of the work encompassed various deliverables, including a hardback book, mailers, print advertising, large-format show graphics, video screens, animated titles, social media campaigns, email marketing, and digital display advertising.

For the identity of Merge, I crafted a visual representation of the flow and growth of technology within the realm of marketing media.

The logo mark and titling were intentionally designed to merge together seamlessly, flowing into and off the page. This design approach allowed the identity to merge with other titles while serving as a cohesive visual device. The book itself featured a soft-touch cover with white block foiling, creating an elegant and tactile experience for readers. Special editions went the extra mile with unique laser-cut titles, incorporating the recipient’s name punched out of the dust jacket sleeve.

Merge served as a platform to explore the exciting possibilities at the intersection of technology and marketing, and I was thrilled to contribute to this thought-provoking publication.